Invest and Grow with India’s

Leading Diversified
Financial Services Group

Distributing a wide range of financial products
and services over 2 decades

Online Service Platforms

Product Offerings

Prudent Mutual Fund Distributor

Mutual Fund

India’s 5th largest Mutual fund distributor in terms of No. of transactions, offering a wide range of self and guided ways to invest in mutual funds online through web, App and Chabot.

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Insurance

Insurance

Providing Life and General Insurance solutions through state of the art online platform and App backed by Gennext Insurance Brokers Pvt. Ltd., an IRDA registered Insurance Broking Company.

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Stock Broking

Stock Broking

Providing Stock Broking solutions through trading platform, web and trading App. The platform offers investing as well as research based thematic stock basket products.

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Fixied Income Products

Fixed Income Products

Paperless Investment solution for secondary bonds, Fixed deposits and NCDs for the investors who wants to diversify their portfolio & looking for fixed income.

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Portfolio Management Service

PMS/AIF

We offer tailor made Portfolio Management Service (PMS) designed for Individuals or Institutional entities as well as Alternate Investment funds (AIF) like Venture capital, Private Equity, Hedge Funds, Long Short Strategies etc.

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Small Case

Smallcase

A Professionally curated basket of Stocks designed to help investors build diversified, low cost & long term portfolio.

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Liquiloans

Liquiloans

A new age peer to peer lending opportunity for investors through a platform which is CRISIL assessed, NBFC licensed and regulated by RBI.

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Properties

Properties

Prudent Properties, a RERA Registered Property solution platform that provides Buy, Sell, Rent & Lease options for Residential & Commercial Properties.

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Loan

Loan

A web based platform that provides smooth access to finance through wide range of Retail Loan (Personal, Home & Loan against Properties) Loan Transfer and Credit Card products.

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Prudent By Numbers

20,71,000

Happy Clients

37,53,817

Live SIP's

1,19,304 Cr

Asset Under Management

36,880

AMFI registered Channel Partners
4 th Largest in Retail Wealth
5th Net Sales in Retail

As on 31st Mar 2026

Our Investor's Presence Across India

States & UT

36

Out of 36
Cities

738

Out of 751
Talukas

4,526

Out of 5,238
Pincodes

17,377

Out of 19,301

Our Strengths

Pan India Diverse workforce committed to delivering a truly collaborative experience.

A team of 1500+ employees consisting of Certified Professionals, Industry Experts, Relationship Managers, Research Specialists, IT Experts and a large team of back office support.

Prudent Group

Our partners are the foundation of our success and the key to our future. 

Our dedicated Online Platform and Mobile apps help our 36000+ Prudent Partners grow and expand their business with ease. We constantly engage with our partners by providing Product training, Research reports, Business tools, Articles and Marketing materials.

Prudent Mutual Fund Distributor

Implementing fintech innovation, Enhancing Partner & Clients experience

Pru-IT, a dedicated IT wing of the group consists of 70+ Programmers, Developers, Designers & Innovators. The team provides round the clock access to real time market data and various investment reports to our partners & clients.

All our investment platforms, Apps, Desks & Bot are designed, developed & managed by in-house team with the help of robust IT Infrastructure.

Prudent Group

Wide spectrum of product offerings that sets us apart

We offer Mutual Funds, Insurance, Stock Broking, Fixed Income Products, PMS/AIF, Smallcase, Liquiloans, Properties & Loans.

We also have research based Mutual Fund Investment products like Smart Combos, Asset Allocations Combo as well as various thematic stock baskets

Mutual fund distribution Business

Helping client to take informed decisions

A research-based, quality- driven process to produce the best possible long-term results for our clients. Our research team provides product, market and investment reports through in-house research and analysis of third party data.

Partners & RM help clients to take informed investment decisions.

  • Prudent ISO9001 Certified
  • Prudent ISO27001 Certified
Mutual fund distribution

Serving Investors and Partners across India

We operate our business through 135 branches across 21 states in India. Excellent infrastructure graces our offices to provide our staff, clientele and partners an atmosphere of convenience, warmth and enrichment. Our branches are self sufficient and fully equipped to service our partners & clients.

Prudent Mutual Fund Distributor
prudent mutual fund distributor

25 years in Mutual Fund Distribution Business

Watch Our Journey, Our Jam!

Lakshme - A CSR INITIATIVE

A CSR Initiative of Prudent Group to empower women through financial Literacy. The founding idea of LakshMe is to impart much-needed financial knowledge to women so that they know how to make their money work.

With a host of educational articles, videos, seminars, workshops, and podcasts - all directed towards making women more financially independent. LakshMe looks to become a trusted partner to women across all age-groups and backgrounds.

Visit the website to know more about the mission.

www.lakshme.com

Join hands with us

  • We are an ISO 9001

    Prudent ISO9001 Certified
  • &

  • ISO 27001 Certified Group

    Prudent ISO27001 Certified

What Our Partners have to Say

Mutual Funds are not just about making sales, they represent serious full-time business.

Dhananjay Gaikwad Mumbai

I served in Indian Army for 23 years. Iwas protecting the countrymen from any external enemy. Now I am protecting the wealth of the people of this country.

Col. Ajay Gupta Lucknow

In terms of money there is no investment in the mutual fund distribution business, but in terms of time, you have to give it as it is not an overnight success business.

Ghanshyam Patel and Meet Patel Ahmedabad

As a company, I can say Prudent’s employee gestures are always welcome and phenomenal at a time. They push you for new business. They support you for the new business.

CA Vihar Shah Ahmedabad

We never had to check with our relationship manager on Brokerage. It’s been 12 years, and not even a single day delay has happened so far. Also, the Brokerage percentages are easily available on Partner Desk.

Yogendra Rajam Mumbai

I see Prudent as my technology partner. I use their tech offerings to capitalize on my network to on-board and serve my clients.

Arjun Singh Chauhan Mumbai

Giving back mindset is what sets prudent apart. Today, whatever I earn, a little part of it goes into charity. I am blessed to be a part of this company and this journey.

Mr. Nilesh Shah Banglore

FAQs