Invest and Grow with India’s

Leading Diversified
Financial Services Group

Distributing a wide range of financial products
and services over 2 decades
Retail Distribution through Partner :
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Institutional & HNI’s Distribution through:
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  • Online investment platform

Online Service Platforms

Product Offerings

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Mutual Fund

India’s 5th largest Mutual fund distributor in terms of No. of transactions, offering a wide range of self and guided ways to invest in mutual funds online through web, App and Chabot.

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Providing Life and General Insurance solutions through state of the art online platform and App backed by Gennext Insurance Brokers Pvt. Ltd., an IRDA registered Insurance Broking Company.

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Stock Broking

Providing Stock Broking solutions through trading platform, web and trading App. The platform offers investing as well as research based thematic stock basket products.

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Fixed Income Products

Paperless Investment solution for secondary bonds, Fixed deposits and NCDs for the investors who wants to diversify their portfolio & looking for fixed income.

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Prudent Properties, a RERA Registered Property solution platform that provides Buy, Sell, Rent & Lease options for Residential & Commercial Properties.

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A web based platform that provides smooth access to finance through wide range of Retail Loan (Personal, Home & Loan against Properties) Loan Transfer and Credit Card products.

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Prudent By Numbers


Happy Clients


Live SIP's


Asset Under Management


AMFI registered Channel Partners
3 rd Largest in Retail Wealth
4 th Largest in No. of Transactions

As on 30st June 2023

Our Investor's Presence Across India

States & UT


Out of 36


Out of 732


Out of 5238


Out of 19301

Our Strengths

Pan India Diverse workforce committed to delivering a truly collaborative experience.

A team of 950+ employees consisting of Certified Professionals, Industry Experts, Relationship Managers, Research Specialists, IT Experts and a large team of back office support.

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Our partners are the foundation of our success and the key to our future. 

Our dedicated Online Platform and Mobile apps help our 17,400+ Channel Partners grow and expand their business with ease. We constantly engage with our partners by providing Product training, Research reports, Business tools, Articles and Marketing materials.

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Implementing fintech innovation, Enhancing Partner & Clients experience

Prutech, a dedicated IT wing of the group consists of 70+ Programmers, Developers, Designers & Innovators. The team provides round the clock access to real time market data and various investment reports to our partners & clients.

All our investment platforms, Apps, Desks & Bot are designed, developed & managed by in-house team with the help of robust IT Infrastructure.

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Wide spectrum of product offerings that sets us apart

We offer Mutual Funds, Stock Broking, Fixed Income Products, PMS, AIF, Structured Products, Unlisted Equity, Insurance, Loans & Real Estate Investment Solutions.

We also have research based Mutual Fund Investment products like Smart Combos, Asset Allocations Combo as well as various thematic stock baskets

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Helping client to take informed decisions

A research-based, quality- driven process to produce the best possible long-term results for our clients. Our research team provides product, market and investment reports through in-house research and analysis of third party data.

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Serving Investors and Partners across India

We operate our business through 105 branches across 20 states in India. Excellent infrastructure graces our offices to provide our staff, clientele and partners an atmosphere of convenience, warmth and enrichment. Our branches are self sufficient and fully equipped to service our partners & clients.

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21 Years of Wealth Creation

Watch our Journey of two decades


A CSR Initiative of Prudent Group to empower women through financial Literacy. The founding idea of LakshMe is to impart much-needed financial knowledge to women so that they know how to make their money work.

With a host of educational articles, videos, seminars, workshops, and podcasts - all directed towards making women more financially independent. LakshMe looks to become a trusted partner to women across all age-groups and backgrounds.

Visit the website to know more about the mission.

Join hands with us

We are an ISO9001:2015 Certified Group

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