Start A Mutual Fund Distribution Business With Prudent Corporate

Invest and Grow with India’s

Leading Diversified
Financial Services Group

Distributing a wide range of financial products
and services over 2 decades

Online Service Platforms

Product Offerings

Prudent Mutual Fund Distributor

Mutual Fund

India’s 5th largest Mutual fund distributor in terms of No. of transactions, offering a wide range of self and guided ways to invest in mutual funds online through web, App and Chabot.

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Providing Life and General Insurance solutions through state of the art online platform and App backed by Gennext Insurance Brokers Pvt. Ltd., an IRDA registered Insurance Broking Company.

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Stock Broking

Stock Broking

Providing Stock Broking solutions through trading platform, web and trading App. The platform offers investing as well as research based thematic stock basket products.

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Fixied Income Products

Fixed Income Products

Paperless Investment solution for secondary bonds, Fixed deposits and NCDs for the investors who wants to diversify their portfolio & looking for fixed income.

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Portfolio Management Service


We offer tailor made Portfolio Management Service (PMS) designed for Individuals or Institutional entities as well as Alternate Investment funds (AIF) like Venture capital, Private Equity, Hedge Funds, Long Short Strategies etc.

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Small Case


A Professionally curated basket of Stocks designed to help investors build diversified, low cost & long term portfolio.

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A new age peer to peer lending opportunity for investors through a platform which is CRISIL assessed, NBFC licensed and regulated by RBI.

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Prudent Properties, a RERA Registered Property solution platform that provides Buy, Sell, Rent & Lease options for Residential & Commercial Properties.

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A web based platform that provides smooth access to finance through wide range of Retail Loan (Personal, Home & Loan against Properties) Loan Transfer and Credit Card products.

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Prudent By Numbers


Happy Clients


Live SIP's


Asset Under Management


AMFI registered Channel Partners
3 rd Largest in Retail Wealth
4 th Largest in No. of Transactions

As on 31st March 2024

Our Investor's Presence Across India

States & UT


Out of 36


Out of 732


Out of 5238


Out of 19301

Our Strengths

Pan India Diverse workforce committed to delivering a truly collaborative experience.

A team of 1100+ employees consisting of Certified Professionals, Industry Experts, Relationship Managers, Research Specialists, IT Experts and a large team of back office support.

Prudent Group

Our partners are the foundation of our success and the key to our future. 

Our dedicated Online Platform and Mobile apps help our 28,800+ Prudent Partners grow and expand their business with ease. We constantly engage with our partners by providing Product training, Research reports, Business tools, Articles and Marketing materials.

Prudent Mutual Fund Distributor

Implementing fintech innovation, Enhancing Partner & Clients experience

Pru-IT, a dedicated IT wing of the group consists of 70+ Programmers, Developers, Designers & Innovators. The team provides round the clock access to real time market data and various investment reports to our partners & clients.

All our investment platforms, Apps, Desks & Bot are designed, developed & managed by in-house team with the help of robust IT Infrastructure.

Prudent Group

Wide spectrum of product offerings that sets us apart

We offer Mutual Funds, Insurance, Stock Broking, Fixed Income Products, PMS/AIF, Smallcase, Liquiloans, Properties & Loans.

We also have research based Mutual Fund Investment products like Smart Combos, Asset Allocations Combo as well as various thematic stock baskets

Mutual fund distribution Business

Helping client to take informed decisions

A research-based, quality- driven process to produce the best possible long-term results for our clients. Our research team provides product, market and investment reports through in-house research and analysis of third party data.

Partners & RM help clients to take informed investment decisions.

  • Prudent ISO9001 Certified
  • Prudent ISO27001 Certified
Mutual fund distribution

Serving Investors and Partners across India

We operate our business through 122 branches across 21 states in India. Excellent infrastructure graces our offices to provide our staff, clientele and partners an atmosphere of convenience, warmth and enrichment. Our branches are self sufficient and fully equipped to service our partners & clients.

Prudent Mutual Fund Distributor
prudent mutual fund distributor

23 years in Mutual Fund Distribution Business

Watch our Journey of two decades


A CSR Initiative of Prudent Group to empower women through financial Literacy. The founding idea of LakshMe is to impart much-needed financial knowledge to women so that they know how to make their money work.

With a host of educational articles, videos, seminars, workshops, and podcasts - all directed towards making women more financially independent. LakshMe looks to become a trusted partner to women across all age-groups and backgrounds.

Visit the website to know more about the mission.

Join hands with us

  • We are an ISO 9001

    Prudent ISO9001 Certified
  • &

  • ISO 27001 Certified Group

    Prudent ISO27001 Certified

What Our Partners have to Say

"I am Associated with Prudent since 15 years. Their online investment platform helped me cut down all the limitations of demography in my business and I have clients all across India and abroad as well."

Ashish Bhave Pune

"Me and my clients get lots of flexibility at one login on, I guess it is one of the best online platforms currently in india. "

Satyajeet Agarkar Pune

"Prudent has one of the best systems, one of the best partner desks and one of the best IT teams to support. The array of products helps you grow as a good financial planner. "

Prateek Sehgal Vadodara

"Because of prudent’ s technology platform & support I am able to service my client quickly and professionally. I have attended so many training sessions in the last five years and that has surely helped me in my growth story."

Sheetal Khanna Borivali

"The biggest advantage prudent offers to their partners is the wide range of investment products offering. It gives you a unique advantage to cater to a variety of clients' investment needs."

Harish Kumar Chennai

"I have been a prudent partner since 2016 and my journey so far is absolutely amazing. They are the best in the industry in terms of platform and service. "

Forum Kapadia Mumbai


Mutual Fund Industry

Current Status

  • Indian mutual fund industry: Rs. 38 lakh crore AUM, 22% 5-year growth.
  • Only 2% (3.25 crore) of Indians invest in mutual funds out of 135 crores.

Growth Potential:

  • Monthly influx: 8–10 lakh new investors.
  • Gap compared to developed nations: India (12% AUM to GDP Ratio) vs. World (63%)

Industry Dynamics:

  • Low competition: 1.26 lakh mutual fund distributors vs. 20 lakh+ insurance advisors. Future Outlook:
  • Next decade: Estimated opportunity of 100 lakh crore AUM.

Future Outlook:

  • Next decade: Estimated opportunity of 100 lakh crore AUM.


  • Growing gap between demand and supply creates promising career opportunities.

YES. A full-time career in Mutual Fund Distribution (MFD) holds great potential. The industry is growing rapidly, with low competition and a large untapped market. The industry's demand-supply gap creates ample opportunities for a successful MFD career.

Start by getting certified with AMFI, build industry knowledge and network. Register with Prudent and focus on client acquisition.

Anyone interested in finance with good networking skills can join the mutual fund distributor industry. No specific background required, but relevant certifications are beneficial.

No specific education requirements for MFDs. Relevant certifications matter more.

Qualifying for the NISM-Series V-A Mutual Fund Distributor certification examination is mandatory for individuals aspiring to become mutual fund distributors. Conducted by the National Institute of Securities Market, this examination ensures distributors possess essential knowledge about mutual funds. The certification remains valid for three years from the date of successfully clearing the exam.

To appear for the NISM exam, register on the official website ( content ), choose your desired exam, pay the fee, schedule a date, and prepare with official study materials before taking the computer-based test at a designated center.