The Group

Our Story

Started in 2000, today Prudent is one of India's fastest growing financial services Group. We commenced operations at the turn of millennium, with mutual fund distribution. We sensed the potential and under penetration of mutual funds, which laid the foundation of Prudent Group. Since then we have expanded to offer financial services and products such as Mutual Funds, Insurance, Equities, Bonds, PMS-AIF, Fixed Income Products, Properties and Loan Products.

We deliver comprehensive and bespoke financial services to Individuals, Corporate, HNIs and UHNIs matching their investment aspirations and risk appetite through our team of 1400+ highly skilled professionals & 32,000+ well trained & qualified Prudent Partners. Over a period of time, our market dominance has earned us not only trust and confidence but many accolades. We are present across India through our 135 Branches over 21 States with our strong digital presence.

The journey, we believe has just begun…..

  • Prudent Corporate Advisory Services Limited
A flagship company of the Prudent Group

Our Wholly Owned Subsidiaries

Gennext Insurance Brokers Pvt Ltd

Gennext Insurance Brokers Pvt. Ltd.
is an IRDA registered Insurance Broker. The company provides both Life and Non-life Insurance solutions offline as well as online through state of the art portal www.policyworld.com. One can select, compare, buy, renew & manage their policies online from anywhere through the portal & mobile application.

Prutech Financial Services Pvt Ltd

PruTech FInancial Services Pvt. Ltd
is a SEBI Registered Investment Adviser (RIA) offering customized Financial Planning services to clients so that they can achieve their financial goals in a planned and systematic manner.

Leadership Team

Mr. Sanjay Shah - Founder and MD Of Prudent Corporate

Sanjay Shah

Chairman and Managing Director

A Chartered Accountant by qualification, Mr. Sanjay Shah is the Founder of the Prudent Group and Managing Director of Prudent Corporate Advisory Services Ltd. He previously worked with various Industries before laying foundation of Prudent in 2000.

He has spearheaded various initiatives of the group and established various verticals over the past two decades. Under his leadership Prudent has emerged as leading integrated financial services group in India. He visualized the growth of Mutual fund and Financial Services sector through the power of technology at an early stage of his entrepreneurship journey.

Mr. Shirish Patel - Whole-time Director and CEO Of Prudent Corporate

Shirish Patel

Whole-time Director and CEO

Associated with the group since 2005, Mr. Shirish Patel is currently the Chief Executive Officer of Prudent Corporate Advisory Services Ltd. He holds an MBA & CFP degree and has held various positions at ICICI Bank & Citi Bank. As the CEO, his role entails the overall strategic direction, network building and operational responsibilities of the group. The group’s success in creating large Channel Partner & Branch Network across India is credited to his relentless efforts.

Mr. Chirag Shah - Non-Executive Director Of Prudent Corporate

Chirag Shah

Non-Executive Director

Mr. Chirag Shah has been associated with the Prudent Group since 2004 and serves as a Director of the company. He is a Chartered Accountant and Fellow of the Indian Insurance Institute, having over 20 years of extensive experience in the insurance and financial field.

In his capacity as a Non-Executive Director, he plays a pivotal role in ensuring robust corporate governance and strategically positioning the company for sustained success. Furthermore, as a Director at Gennext Insurance Brokers Private Limited, he shall be responsible for overseeing the day-to-day management and developing the insurance business.

Mr. Karan Datta - Independent Director Of Prudent Corporate

Karan Datta

Independent Director

An Industry veteran, Mr. Karan Datta has spent close to 25 years in the financial services & asset management. He has worked with Goldman Sachs, Franklin Templeton, Axis Mutual, Aditya Birla Financial Services & Tata Finance. He joined Prudent Corporate in October 2020 as an Independent Director.

Shilpi Thapar - Independent Director Of Prudent Corporate

Shilpi Thapar

Independent Director

CS Shilpi Thapar is a qualified Practising Company Secretary, Law graduate & Insolvency Professional. She has an experience of 18 years, having expertise in Corporate Laws, IPR’s, Corporate Governance issues, Legal drafting, Corporate Restructuring, Directors  & C-suite Training. Ms.Shilpi Thapar  joined Prudent Corporate in June 2021 as an Independent Director.

Mr. Aniket Talati - Independent Director Of Prudent Corporate

Aniket Talati

Independent Director

CA Aniket Talati is a Central Council Member of The Institute of Chartered Accountants of India. He is respected as an author, prolific speaker and for his strong organizational skills as Partner in one of the leading firms of India, Talati & Talati LLP. He also serves as an advisor to the board of the International Federation of Accounts. He joined Prudent Corporate in June 2021 as an Independent Director.

Mr. Sanjay Sanghvi – Strategic Advisor Of Prudent Corporate

Sanjay Sanghvi

Strategic Advisor

Mr. Sanjay Sanghvi, Founder of Indus Capital, brings over 35 years of experience in capital markets and more than two decades in mutual funds.

Having built Indus into a trusted investment advisory firm, he now joins Prudent as Advisor – Strategic Initiatives, where he will guide the Indus Capital business within the Group and contribute his expertise to strengthen client relationships and drive growth.

Vision & Mission

Prudent Financial Services

Our Vision

To be the most preferred Group in
Financial Services catering to masses with the help of technology

Our Mission

To build a strong organization
based on our core values of

  • Client First
  • Focused Approach
  • Fairness
  • Dignity & Respect for each stakeholder
  • Teamwork
  • Integrity & Honesty
Start Carrer As Mutual Fund Distributor
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What Industry Leaders have to say

"Prudent has been true pioneers in revolutionizing Mutual Fund Distribution with the model that set the core standard for the industry. Congratulations on 25th anniversary."

Vishal Kapoor CEO
Bandhan Mutual Fund

"Over this period you have navigated market fluctuations, adapted to changing landscapes, guided by your vision Money through Wisdom. Cheers to the next 25 years of achievement and more to come."

Vetri Subramaniam CIO
UTI Asset Management Company Ltd.

"Your journey of 25 years reminds us that success is built on going together and going strong. We are indeed very grateful for this partnership. Many congratulations to all of you."

Swarup Mohanty Vice Chairman & CEO
Mirae Asset Investment

"Whole cult of Mutual Fund investing has taken over in the last few years and Prudent has played a very pivotal role. I wish many more decades of success and partnership together."

Kalpen Parekh MD & CEO
DSP Mutual Fund

"You helped over 19+ lac Indian investors to achieve their goal of financial independence; this is not just business growth; this is truly a nation building through financial inclusion. Congratulations on the 25th anniversary."

Avinash Satwalekar President
Franklin Templeton Pvt Ltd.

"I have been a witness to what prudent has built over the last decade. A great work put in by the team and Sanjay Shah leading from the front. Congratulations on the 25th anniversary."

Anuj Kumar MD
CAMS

"You have shown Kind of dedication and perseverance to build a world class business for customers and partners is I think unprecedented. I wish you all the very best for the next 25 years and more.."

Anthony Heredia MD and CEO
Mahindra Manulife Mutual Fund

"Congratulation Prudent. We are proud of your commitment in enabling wealth creation and financial inclusion over the years. Cheers to your legacy of success and many more milestones ahead."

Gop Kumar Bhaskaran MD & CEO
Axis Asset Management

"For an asset manager and an advisor, longevity in the business is probably the most important thing. Thank you for being a valuable partner with us; we look forward to working with you for the future"

Prathit Bhobe MD & CEO
Tata Mutual Fund