1. Home
  2. Blog
  3. AI for MFD Business
TagImage
logoimg
Prudent Corporate

07 Aug 2026

AI for MFD Business: Industry Leaders on Edge+ & AI

Artificial intelligence is no longer a thing of the future. It’s already changing how companies operate, make decisions and serve customers. AI for MFD Business is also headed in the same direction. AI is not replacing you but helping a Mutual Fund Distributor like you to save time, increase productivity and provide better investor experiences. In May 2026, Prudent Corporate at its Prudent Learning Conclave (PLC) launched “edge+”, an AI business management tool designed exclusively for Mutual Fund Distributors. It brings together business insights, client engagement, goal planning, fund research, and productivity tools in one place. At Prudent PLC 2026, some of the biggest names in the mutual fund industry shared their thoughts on AI, Prudent’s edge+, and the future of the Mutual Fund Business. What Finance Industry Leaders Said About Edge+ Each leader had his or her own take, but one message was shared by all that AI is becoming an essential business partner, but human relationships will always remain at the heart of wealth creation. 1. Gaurav Goyal, Chief Business Officer, Canara Robeco Mutual Fund Gaurav Goyal believes Edge+ is a technology that every Mutual Fund Distributor should adopt to stay relevant in the future. He added: "If we have to become future-ready or if we have to become Amrit Kaal MFD for the Amrit Kaal period, the adoption of this technology is extremely critical." 2. Jatinder Pal Singh, CEO, ITI Mutual Fund Jatinder Pal Singh summed up Edge+ in just two words. "Game-Changing." He believes technology is not meant to replace distributors. Instead, it should work alongside them to create better outcomes. "It is not one against the other. It is both of them coming together, synthesising and utilising the benefits of growth." 3. Varun Gupta, Chief Executive Officer, Groww Mutual Fund Varun Gupta sees Edge+ as an innovation that can unlock new growth opportunities for distribution partners. "I feel that AI has a lot of innovations, and Edge+ has started on that innovation, which can bring a lot of growth to your partners." He also believes distributors who adopt AI today will lead the next phase of the industry. 4. Saugata Chatterjee, Chief Business Officer, Nippon India Mutual Fund Saugata Chatterjee described Edge+ as "Mind-blowing”. “It is going to create a huge change in the way partners are going to service their investors." He believes the platform will free distributors from routine tasks and help them focus on business growth. According to him, Edge+ will become an intelligent assistant for every distributor. 5. Vandana Trivedi, Chief Business Officer, Axis Mutual Fund Vandana Trivedi believes Edge+ is designed with the future in mind. She said, "I think it is very, very forward-looking and futuristic." She is particularly excited about how AI can make information instantly accessible and easier to analyse. "The fact that today information is available at your fingertips, the way you want it, the way you want to analyse it." 6. Swarup Mohanty, Vice Chairman of Mirae Asset Mutual Fund Swarup Mohanty described Edge+ as a platform that will become indispensable for distribution businesses over the coming years. "Edge+ is AI; it's probably the best thing that can happen to your partners, and they'll likely realise this as it grows over the next 4-5 years. Without it, their business just can't run; not just incomplete, it won't happen at all." 7. Radhika Gupta, MD & CEO, Edelweiss Mutual Fund Radhika Gupta was highly impressed by Edge+ and its capabilities. Unbelievably futuristic. I loved it; I really did. You’ve done an amazing job on technology; I really liked some of its features. She believes AI should become a trusted business companion for distributors. "You should use AI as a co-pilot, a tool, an asset, and it will make you more productive and give you time to learn and spend more time with clients." 8. Anthony Heredia, Managing Director & CEO, Mahindra Manulife Investment Management Anthony Heredia described Edge+ in one word, "Inspirational." He believes AI can handle many routine tasks involved in servicing clients, giving Mutual Fund Distributors more time to focus on business growth. "Imagine what you would do with 50% more free time. Meet, find new clients, get more wallet share from existing clients." According to him, using AI can create a significant opportunity for distributors to grow their business. "So at the minimum use of AI, you can increase your business by minimum 50%." Conclusion One thing is clear from the conversations at PLC 2026 that AI for MFD Business is changing the way every Mutual Fund Distributor like you works by making processes faster, smarter and more efficient. Industry leaders believe the AI in Financial Sector is for the professionals who combine technology with human expertise. Edge+ is an AI-Powered Business Partner that enables distributors to save time, boost productivity and focus on delivering more impactful investor relationships and better client experiences. FAQs 1. How Do Mutual Fund Distributors Benefit From AI For MFD Business? AI for MFD Business reduces repetitive tasks, saves time and allows Mutual Fund Distributors to focus more on client servicing and business growth. 2. Can AI Replace A Mutual Fund Distributor? No. AI can assist with research, productivity and decision-making, but investors still require the trust, guidance and long-term relationships that can only be delivered by Mutual Fund Distributors. 3. Why Should Mutual Fund Distributors Use AI Today? Adopting AI for MFD Business helps Mutual Fund Distributors to improve efficiency, reduce manual work and stay competitive in an increasingly digital Mutual Fund Business.